Beck's Brewery

Beck's Brewery
	Beck's Brewery
Location	Bremen, Germany
Opened	1873; 152 years ago
Key people	Lüder Rutenberg
Annual production volume	2.56 million hectolitres (2,180,000 US bbl) in 2015
Website	becks.de?lang=en

Beck's Brewery, also known as Brauerei Beck & Co., is a brewery in the northern German city of Bremen. In 2001, Interbrew bought Brauerei Beck for 1.8 billion euros; at that time it was the fourth-largest brewer in Germany.^[2] US manufacture of Beck's has been based in St. Louis, Missouri, since early 2012.^[3]

Since 2008, it has been owned by Anheuser-Busch InBev SA/NV subsidiary Interbrew.^[4]^[5]

Beck's logo is derived from the coat of arms of Bremen, which contain a silver key on a red shield. The key is the attribute of Saint Peter, patron saint of the Bremen Cathedral. Beck's used Bremen's coat of arms as its logo from 1877 until 1884, when it adopted its own version using a modified key slanted in the opposite direction. The city had objected to the unmodified use of its coat of arms, as it no longer wanted to be connected with the production of alcohol.^[6]

The brewery sponsored Jaguar in Formula 1 until 2004.^[7]

References

^ "Biermarken in Deutschland". aktiongutesbier.de. n.d. Retrieved 12 October 2016.
^ Dan Bilefsky for the Wall Street Journal. Interbrew to Buy Beck's Brewer In Bid to Dominate Beer Market
^ Leonard, Devin (26 October 2012). "The Plot to Destroy America's Beer". Bloomberg Businessweek. Archived from the original on 27 October 2012. Retrieved 6 February 2017.
^ "Company Overview of Interbrew International B.V." Bloomberg L.P. 2016. Retrieved 5 February 2017.
^ Leonard, Christopher (14 July 2008). "Anheuser-Busch agrees to sale". The Philadelphia Inquirer. Associated Press. Retrieved 4 February 2016.
^ Schnackenburg, Alexander (27 June 2023). "Wieso Beck's seit Kaisers Zeiten mit falschem Bremer Schlüssel wirbt" [Why Beck's has been advertising with the wrong Bremen key since imperial times]. Buten un Binnen (in German). Retrieved 3 April 2025.
^ Week, Marketing (19 August 2004). "Jaguar F1 seeks to replace Beck's". Marketing Week. Retrieved 23 May 2023.

External links

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[1] "Biermarken in Deutschland". aktiongutesbier.de. n.d. Retrieved 12 October 2016.

[2] Dan Bilefsky for the Wall Street Journal. Interbrew to Buy Beck's Brewer In Bid to Dominate Beer Market

[plot-3] Leonard, Devin (26 October 2012). "The Plot to Destroy America's Beer". Bloomberg Businessweek. Archived from the original on 27 October 2012. Retrieved 6 February 2017.

[4] "Company Overview of Interbrew International B.V." Bloomberg L.P. 2016. Retrieved 5 February 2017.

[Leonard-5] Leonard, Christopher (14 July 2008). "Anheuser-Busch agrees to sale". The Philadelphia Inquirer. Associated Press. Retrieved 4 February 2016.

[6] Schnackenburg, Alexander (27 June 2023). "Wieso Beck's seit Kaisers Zeiten mit falschem Bremer Schlüssel wirbt" [Why Beck's has been advertising with the wrong Bremen key since imperial times]. Buten un Binnen (in German). Retrieved 3 April 2025.

[7] Week, Marketing (19 August 2004). "Jaguar F1 seeks to replace Beck's". Marketing Week. Retrieved 23 May 2023.

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v t e AB InBev
Subsidiaries	AmBev Anheuser-Busch Delta Corporation Four Peaks Brewery Grupo Modelo Intafact Beverages InBev Interbrew International Breweries plc Nile Breweries SAB South African Breweries Sechaba Brewery Holdings Kgalagadi Breweries St. Louis Refrigerated Car Co. Tanzania Breweries
Equity investments	Craft Brew Alliance (32.2%)
Brands	AB InBev brands
People	Michel Doukeris (CEO) August Busch IV Anson Frericks Jorge Paulo Lemann Arnoud de Pret Roose de Calesberg Philippe de Spoelberch
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